Puneeta Kashyap
UX Designer and Strategic Researcher
Namaste !
I am Puneeta.
A Senior Banker turned UX Designer.
I holistically approach design. I firmly believe in designing with empathy and putting users at the centre of every design decision.
My Story
- I always had a knack for Art, Craft and Design
- But I also developed an interest in solving mathematic equations and accounting problems which I am actually good at
- I graduated in B.Com (Hons) from Delhi University.
- I have done PGDB (Banking and Trade Finance) from Manipal University followed by an MBA ( Banking and Finance)
- I started working in ICICI Bank and got promoted.
- I cracked the selection process of getting into a PSU Job. I joined Canara Bank as Scale II manager (very competitive I must say).
- Led lot of initiatives to improve Banking services to society.
- Got promoted to Senior Manager position.
- Led the project of merger of e-Syndicate Bank's Branches in Gurgaon Region.
- But, all these years I missed the feeling of self accomplishment.
- In the year 2022, I decided to pursue career in Design
- Got selected in Srishti's Masters in Design program with specialisation in Human Centred Design.
- My 13 years of experience in Banking industry was very instrumental in my UX Degree. It allowed me to approach complex problems with an analytical mindset.
- I worked hard to become a good UX designer and learn what it means to take a Human-Centered approach to address problems.
- It is an ongoing journey where I am learning and evolving each and every day ...........
My design principles
Simplicity.
Keep it clean and uncluttered
Humans.
Design is all about humans
Kaizan.
There is always some scope for improvement.
Storytelling.
It breathes life into design, infusing it with emotion, context, and purpose
Collaborate
Big things can’t be done alone.